The iconic bottle

The bottle of this iconic Dominican rum represents a milestone in the history of Caribbean design and tradition. Since its creation in 1888, the initial focus was not only on crafting a rum of exceptional quality but also on conveying its identity through a distinctive design that reflected its origin and artisanal essence.

This design is characterized by its simplicity and functionality, key elements in an era where packaging had to be practical for transport and storage. However, what truly stood out was the incorporation of a hand-woven net that wrapped the bottle. This detail not only had a decorative purpose but also symbolized the care and dedication put into each stage of production. The net quickly became a visual emblem associated with the brand, evoking both local craftsmanship and pride in its heritage.

Furthermore, the design included details that alluded to the rum's tradition and place of origin. The label contained graphic elements that highlighted the connection with the Dominican Republic, such as coats of arms or visual references to the Caribbean. This approach sought not only to position the product as a quality benchmark but also as a cultural symbol.

The first bottle marked the beginning of an evolution in design that has maintained iconic elements like the net, while adapting to modern times with more sophisticated materials and premium finishes. Despite the changes, it remains a reminder of the commitment to tradition and excellence that have defined this legendary drink from its beginnings.